SMG "Sound Marketing Group" CHANNEL MARKETING
- Sound Marketing Group was initiated then founded following Bart Christner's research, development, and invention of the final "Decision Maker's Series" Shelftalker, under the suggestion of InVenture group's CEO, Howard Shapiro.
- "Merchandising never sounded so good". SMG sells the in-store POS (Point-Of-Sale) shelf-talking system that can be programmed by brand managers to deliver a custom audio merchandising message directly to consumers at the point of sale.
- The system sits on the shelves of retailer stores, and quietly promotes specific products to consumers passing by. Messages can cycle and vary throughout the course of a day, and can easily be replaced to deliver new promotional messages to customers.