SOW - Statement of Work
(Replace Everything in Blue)

CLASS/COURSE - DIG #### - Course Name
PROJECT TITLE - What You Want To Call It
PROJECT TYPE - 3-Part Jewel Case, 30 Sec Animation, 8 Page Interface, etc.
LAST, FIRST NAME - Smith, John
DATE CRETED - YYYYMMDD

CREATIVE/ART
DEMOGRAPHICS – Target Audience: Census Facts (Gender, Locale, Age, Family Size)
PSYCHOGRAPHICS – Target Audience: Desires/Wants (Emotions: Hopes, Aspirations)
THEME – Continuity (Colors, Shapes), Metaphor (Techie, “Old-fashion”, “The Fifties”)
STYLE – Character/Personality, Tone/Genre (Anime, Comedy, Horror, Rock, Country)
SETTING – Backdrop/Background, Set/Stage, Surroundings, Lighting, Atmospherics

CONTENT/INFO
HIERARCHY – Taxonomy (TOC, Site Map, Index), Topics, Labels, Scene Titles
NAVIGATION – Functionality, Path, Flow, Viewpoint, Camera Angle, Usabilit/ HCI
STORY – Script, Message, Classic Stages (Open, Build/Obstacles, Climax, Resolution)
LAYOUT – Arrangement, Placement, Choreography (Surface, Page, Screen, Stage)
ASSETS – Images, Copy, Clips, Furnishings/Props, File Format (hard copy, electronic)

TECHNOLOGY
EQUIPMENT – CPU (MAC/PC, Motorola/Intel), Peripherals, Wacom, Camera, Scanner
TOOLS – Apps/Version (OSX/Windows, Photoshop, TextEdit/Word), Brush, Ruler, Stencil
METRICS – Size/Dimension (Screen/Stage/Page), Resolution (Pixel/Dots), Frame Rate
MEDIA – Storage/Vehicle, Distribution, Connectivity (CD/DVD, Thumb Drive, TV/YouTube)
MEDIUM – Syntax/Language (English), Code/Protocol (C++/ ActionScript), Pencil, Clay

MANAGEMENT
SCOPE - Breath/Depth of Project (Total Pages/Images/Media Length Required, etc.)
SCHEDULE – Milestones, Deadlines, SOW-Due Date, STORY-Due, PROTO-Due, etc.
ROLES - Responsibilities (Creative/Technical Director, SME, Editor, Project Manager)
BUDGET - Hourly Rates, Estimated Project Hours to Completion, Total Estimated Cost
EXPECTATION – Client Satisfaction, On-Time, Professional, 1 Page, Single-Space