GRA 1204: printI - Digital Publishing Fundamentals
- Learn materials and methods of various digital print layouts using static and variable images and text.
- Learn digital document design as it depends upon various print production materials and methods.
- Understand the preparation of appropriate graphic design solutions for static and dynamic digital printing.
- Respond to a brief applying design process and visual communication to the production of documents.
- Specify printing inks, printing technologies, paper quantities and methods.
- Demonstrate knowledge of different publication formats and creative document construction for editorial, corporate, educational and technical publishing.
- Use techniques to compose test in a document style using style sheets.
- Create, edit and apply color and color trapping for spot and process color reproduction.
- Produce a multi-page document using the page layout techniques of master pages, grids, style sheets and palettes using color specification, pagination and imposition.
- Check and mark-up a proof to current industry standard color proofing systems.
- Understand color in relation to printing standards, pre-press and contemporary print production methods.
- Use registration, color trapping and color separation techniques.
- Use pre-flight checks, separation methods and digital output processes.
- While ADOBE Acrobat and ADOBE InDesign is the dominant software used, this is a PATHTM and STORY class focused most on D3SIGNTM.
- This course focuses on a marketing project.
- Experience is gained by provoking an audience with an eye-grabbing call to action.
- 4 pieces due
- newsletter (trifold brochure)
- 2 page spread (typically magazine quality)
- menu (laminated)
- biz card - Setup Directory Structure
INDESIGN
- assets
- BIZCARD
- bizcard
- NEWSLETTER
- newsletter.indd
- MENU
- menu
- SPREAD
- spread - Project: In the process of creating a marketing KIT for a fictitious photographer, learn software tools, print industry, digital layout and electronic makeready production.
- The KIT contains four distinct graphic design pieces intended to be combined within a single dual-pocket folder (select and target a standard off-the-shelf folder in advance of the design process).
- Teen Night
- Teen Night Poster
- Maintain creative, content, technology and management continuity laying out four distinct pieces within a Photographer's marketing KIT:
- One monthly Newsletter mailable trifold (two folds with three "panels") This would be a photographers "news" flier at 8.5 x 11, double sided, NO bleeds.
- One piece annual insert two-page spread (separate cover and back with double interior) as in a mini 4-color magazine. Sheets to be double sided. The layout should be set to 8.5" x 11", NO bleeds.
- One Laminated Menu Card of products, services and respective pricing. This is a two-sided, heavier stock, Price Card or Pricing Sheet for ALL the potential photographic services a specific Photographer might offer. The initial layout will be 8.5 x 11 inches. The final Menu Card wil have dimensions 8 x 10 after cutting each of the four edges, this assignment MUST HAVE bleeds. You will be asked to laminate this final card at Kinkos or other Service Bureau at your own cost (about $2-4 total).
- One Business Card complete with logo, address, and other relevant contact information (one sided, standard size, NO bleeds. (Get out a ruler and measure a standard card).'
- Note: Only the Laminate Menu Card will have bleeds.
- www.plummerdesign.com - resources and info link (price sheet + samples)
- Some examples submitted in the past:
- To Be Filed
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- Consider using:
- To Be Filed
- Download and edit a HIERARCHICAL board template to D3SIGNTM a brand with continuity.
- Project: 4 piece marketing kit...
- STORY due in two weeks
- 4 Files (*.PDF)
- Hand sketch (line art preferred).
- Created four paper versions with hand sketches
- Scan in and make PDF's from it
- Show examples - Some examples submitted in the past:
- To Be Filed
- To Be Filed
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- Some examples submitted in the past:
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- Show all four layouts, front and back on the big screen.
- Explain the purpose, use and placement of each piece, the audience, demographics and psychographics.
- Export the *.indd to create a *.pdf and submit the *.pdf according to the File Submit Policy
- Some examples submitted in the past:
- To Be Filed
- To Be Filed
- To Be Filed
- To Be Filed
- Some examples submitted in the past:
- To Be Filed
- To Be Filed
- To Be Filed
- To Be Filed
- Some examples submitted in the past:
- To Be Filed
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- Some examples submitted in the past:
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KICKOFF Overview
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SCHEDULE Overview
| # | Chapter | Points | Deliverable | Topic |
| 01 | 08/30-09/03 | Review the SYLLABUS and KICKOFF (Subset of INTRO). | ||
| 02 | 09/06-09/10 | Lecture and Work On Projects. | ||
| 03 | 09/13-09/17 | Lecture and Work On Projects. | ||
| 04 | 09/20-09/24 | 100 | SOW* | DUE! Submit SOW Overview (Subset of PROPOSAL). |
| 05 | 09/27-10/01 | Lecture and Work On Projects. | ||
| 06 | 10/04-10/08 | 100 | STORY* | DUE! Submit STORY Overview (Subset of REQUIREMENT). |
| 07 | 10/11-10/15 | Lecture and Work On Projects. | ||
| 08 | 10/18-10/22 | 100 | MIDTERM* | DUE! Take MIDTERM Overview (In lieu of SPECIFICATION). |
| 09 | 10/25-10/29 | 200 | PROTO* | DUE! Submit PROTO Overview (Subset of MOCKUP). |
| 10 | 11/01-11/05 | Lecture and Work On Projects. | ||
| 11 | 11/08-11/12 | Lecture and Work On Projects. | ||
| 12 | 11/15-11/19 | Lecture and Work On Projects. | ||
| 13 | 11/22-11/26 | 200 | PROOF* | DUE! Submit PROOF Overview (Subset of MASTER). |
| 14 | 11/29-12/03 | 200 | ENDTERM* | DUE! Take ENDTERM Overview (In lieu of ROLLOUT). |
| 15 | 12/06-12/10 | 100 | RECAP* | DUE! Submit RECAP Overview (Subset of WRAPUP). |
| 1000 | Total Points | |||
| * Submissions due 12pm midnight the night BEFORE class. |