GRA 2511: corp1 - Corporate Design
- Learn trends in corporate image, identity and brand emphasizing packaging, manuals and collateral.
- Learn appropriate applications of design in stationery packages, corporate manuals, and collateral items.
- Study corporate image and identity design, development and implementation.
- Design and implement an appropriate mark, logo, logotype or signature.
- Produce a targeted corporate identity program.
- Emphasize choice and use and knowledge of semiotics, historical and contemporary use of symbols
- Demonstrate knowledge of basic symbol categories and the appropriateness of each.
- Demonstrate knowledge of legal issues and procedures for registering trademarks.
- Understand the need for corporate identity design and re-design.
- Apply the design process and visual communication principles to the production of a successful corporate identity campaign in response to a design brief.
- While ADOBE Acrobat, ADOBE Bridge, ADOBE Illustrator, ADOBE InDesign and ADOBE Photoshop software may be used, this is a PATHTM and STORY class focused most on D3SIGNTM.
- This course focuses on continuity across brand through a product and corporate identity project.
- Experience is gained by informing, stimulating and motivating an audience with a call to action.
- Project: In the process of creating brand collateral develop continuity for a fictitious product and company.
- In this course you will:
- Create 1 product to represent both corporate and product brand (infrequently they are the same)
- Create 8 or more distinct collateral pieces
- Create 1 booth backdrop or cloth intended for display on a 2'x4' trade show table.
- In the process of producing a corporate and product brand, as well as the 8 additional branded collateral pieces, learn to research, propose, design and realize a successful product market campaign.
- Competitively position "air" as a marketable product.
- Corporate Brand, Product and Packaging: Decide and develop a corporate and product brand design, logo, tagline and message, as well as packaging best suited to your brand whether it's sold in bottles, boxes, compressed canisters, nasal pumps, etc.?
- The product should work as individual units and grouped units, as in a "six pack", "baker's dozen", "case", etc..
- Collateral (Tchotchke): The 8 additional, distinct branded collateral pieces are intended to be presented along with the product itself at a fictitious introductory product trade show.
- Examples of the 8 distinct pieces (chochki's) are: hats, pens, t-shirts, notepads, calculators, small tape measures, lapel pins, decks of cards, etc.
- Given "air" as the product, perhaps consider small battery operated portable fans, nasal pumps (Afrin-like bottle) spray bottles, scratch and sniff stickers, aromatics, florals, ar fresheners, oils, candles, etc. (be creative... it makes or breaks your consumer's mindshare about your product).
- Consider using:
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- The STORY is output as a PDF file to be placed into the respective DROPBOX relative to this class.
- Setup an 8.5x11 surface in any software application, or use traditional U.S. physical paper pencil/ink
- Try to keep your STORY submission to one or two concise 8.5x11 pages (layout everything to fit)
- Hand sketch or illustrate a product with both corporate and product brand markings (structure, logos, etc.)
- Consider that both corporate and product brand identity require color logos that look good black and white
- Board template to D3SIGNTM brand continuity across collateral.
- Product itself and packaging (if any)
- 8-10 tchochki's
- Trade show backdrop for booth (poster, sheet, etc.)
- STORY due
- 8-10 images contained in a single *.PDF file
- Hand sketch (line art acceptable).
- Scan in and make PDF's from it
- Show examples - Some examples submitted in the past:
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- Some examples submitted in the past:
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- Show all eight pieces of collateral, and a backdrop in class as though an actual trade show.
- Explain the purpose, use and placement of each piece, the audience, demographics and psychographics.
- Export the imagery and photos of each to create a *.pdf and submit according to the File Submit Policy
- Some examples submitted in the past:
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- Some examples submitted in the past:
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- Some examples submitted in the past:
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- Some examples submitted in the past:
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KICKOFF
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