GRA 2511: corpI - Corporate Design
- Learn trends in corporate image, identity and brand emphasizing packaging, manuals and collateral.
- Learn appropriate applications of design in stationery packages, corporate manuals, and collateral items.
- Study corporate image and identity design, development and implementation.
- Design and implement an appropriate mark, logo, logotype or signature.
- Produce a targeted corporate identity program.
- Emphasize choice and use and knowledge of semiotics, historical and contemporary use of symbols
- Demonstrate knowledge of basic symbol categories and the appropriateness of each.
- Demonstrate knowledge of legal issues and procedures for registering trademarks.
- Understand the need for corporate identity design and re-design.
- Apply the design process and visual communication principles to the production of a successful corporate identity campaign in response to a design brief.
- While ADOBE Acrobat, ADOBE Bridge, ADOBE Illustrator, ADOBE InDesign and ADOBE Photoshop software may be used, this is a PATHTM and STORY class focused most on D3SIGNTM.
- This course focuses on continuity across brand through a product and corporate identity project.
- Experience is gained by informing, stimulating and motivating an audience with a call to action.
- Project: In the process of creating brand collateral develop continuity for a fictitious product and company.
- Create 8 or more distinct collateral pieces and an additional booth backdrop intended for display at trade shows.
- In the process of producing a corporate and product brand, as well as 8 additional branded collateral pieces, learn to research, propose, design and realize a successful product market campaign.
- Competitively position "air" as a marketable product.
- Corporate Brand, Product and Packaging: Decide and develop a corporate and product brand design, logo, tagline and message, as well as packaging best suited to your brand whether it's sold in bottles, boxes, compressed canisters, nasal pumps, etc.?
- The product should work as individual units and grouped units, as in a "six pack", "baker's dozen", "case", etc..
- Collateral (Tchotchke): Create eight additional, distinct branded collateral pieces intended to be presented along with the product itself, at a fictitious introductory product trade show.
- Examples of the 8 distinct pieces (chochki's) are: hats, pens, t-shirts, notepads, calculators, small tape measures, lapel pins, decks of cards, etc.
- Given "air" as the product, perhaps consider small battery operated portable fans, nasal pumps (Afrin-like bottle) spray bottles, scratch and sniff stickers, aromatics, etc. (be creative... it makes or breaks your consumer's mindshare about your product).
- Consider using:
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- Download and edit a __________________ board template to D3SIGNTM a continuity across collateral.
- Project:
- Corporate and product brand identity
- Trade show backdrop for booth (poster, sheet, etc.)
- Product itself and packaging (if any)
- 8-10 tchochki's
- STORY due in two weeks
- 8-10 images contained in a single *.PDF file
- Hand sketch (line art acceptable).
- Scan in and make PDF's from it
- Show examples - Some examples submitted in the past:
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- Show all eight pieces of collateral, and a backdrop in class as though an actual trade show.
- Explain the purpose, use and placement of each piece, the audience, demographics and psychographics.
- Export the imagery and photos of each to create a *.pdf and submit according to the File Submit Policy
- Some examples submitted in the past:
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- Some examples submitted in the past:
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- Some examples submitted in the past:
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- Some examples submitted in the past:
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KICKOFF Overview
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SCHEDULE Overview
| # | Chapter | Points | Deliverable | Topic |
| 01 | 08/30-09/03 | Review the SYLLABUS and KICKOFF (Subset of INTRO). | ||
| 02 | 09/06-09/10 | Lecture and Work On Projects. | ||
| 03 | 09/13-09/17 | Lecture and Work On Projects. | ||
| 04 | 09/20-09/24 | 100 | SOW* | DUE! Submit SOW Overview (Subset of PROPOSAL). |
| 05 | 09/27-10/01 | Lecture and Work On Projects. | ||
| 06 | 10/04-10/08 | 100 | STORY* | DUE! Submit STORY Overview (Subset of REQUIREMENT). |
| 07 | 10/11-10/15 | Lecture and Work On Projects. | ||
| 08 | 10/18-10/22 | 100 | MIDTERM* | DUE! Take MIDTERM Overview (In lieu of SPECIFICATION). |
| 09 | 10/25-10/29 | 200 | PROTO* | DUE! Submit PROTO Overview (Subset of MOCKUP). |
| 10 | 11/01-11/05 | Lecture and Work On Projects. | ||
| 11 | 11/08-11/12 | Lecture and Work On Projects. | ||
| 12 | 11/15-11/19 | Lecture and Work On Projects. | ||
| 13 | 11/22-11/26 | 200 | PROOF* | DUE! Submit PROOF Overview (Subset of MASTER). |
| 14 | 11/29-12/03 | 200 | ENDTERM* | DUE! Take ENDTERM Overview (In lieu of ROLLOUT). |
| 15 | 12/06-12/10 | 100 | RECAP* | DUE! Submit RECAP Overview (Subset of WRAPUP). |
| 1000 | Total Points | |||
| * Submissions due 12pm midnight the night BEFORE class. |