GRA 2545: pub1 - Publication Design (Book, Binding)

An advanced study of specific conceptual, aesthetic and production problems in graphic design for publication.

Study the principles and psychology behind traditional publishing industries and more current e-publishing and "book-reader" technology.
Emphasis is on effective techniques and presentation through the development and delivery of both versions, an electronic and a hard-bound book.
Demonstrate the ability to solve design problems and achieve visual communications objectives.
Accomplish graphic design solutions through the application of a project research and management model.
Understand basic financial models within a design group and be able to develop commercial project budgets and quotations.
Make concept sketches and drawings that reflect the project goals and communicate clearly, correctly and logically the project information.
Be able to effectively produce mock-ups, roughs and comps with all required production specifications.
Produce production ready digital files for all publication design solutions.
Define the requirements of a range of print applications and identify the appropriate commercial application of each.
While ADOBE Acrobat, ADOBE Bridge, ADOBE Illustrator, ADOBE InDesign and ADOBE Photoshop software (or any other application) may be used, this is a PATH^TM and STORY class focused most on D3SIGN^TM.

Project: In the process of preparing, originating and generating a 32-page electronic book, submit the result to a self-publisher, printing at minimum, one physical, print-on-demand (POD) hard bound copy.
Some examples submitted in the past:
To Be Filed
To Be Filed
To Be Filed

Export the portfolio as images and text within a *.pdf and submit according to the File Submit Policy
Some examples submitted in the past:
To Be Filed
To Be Filed
To Be Filed

publishing - legal process, giving formal notice (marriage, death, bankruptcy)
defamation - if claimed, libel must hav been published
copyright - published vs. unpublished have different protections
Publication Types:
publishing - distribution, dissemination or activity of making information available to the general public
Newspaper - dying, changingsubscribers, elderly
Periodical - magazines,
"Book trade" - fiction/non-fiction, literary works, musical works
Directory - Catalogs, telephone book,
Academic - Journals, books, textbook
Booklets/Brochures - Promotion and Specialty, Calendars, Corporate
Tie-In - Movie becomes book, etc.
Independent - Self-publish, Print On Demand, eBook
e-Publishing
"Electronic Publishing" (see Wikipedia, Business Models)
Online Advertising
Open Access (Publishing) - arXive.org (where "X" is the Greek letter Chi)
PPV - Pay-Per-View
POD (Print-On-Demand)
Subscriptions
Self-Publishing
Vanity
Subsidy
Non-Subsidy Publishing
CD_ROM
E-book
Electronic Journal
Online Newspaper
Online Magazine
File Sharing
Podcast
Collaborative Software
Blog
micropublishing
websites
blogs
software - video games
Computer software applications for corporate brand and identity
ADOBE Acrobat
ADOBE Bridge
ADOBE Illustrator
ADOBE InDesign
ADOBE Photoshop

Design
Visual Hierarchy
Principles of Design
Experimentation with Layout
Presentation
Real Property - tangible, actual, conceptual
www.videojug.com
Michael N. Cohen (Intellectual Patent Attorney)
www.patentlawlp.com
Works For Hire
Copyright Basics
Common Law (exists the minute it's tangible, on the napkin)
ideas (abstract or principles) cannot be patented or copyrighted
must be tangible
DMCA - Digital Millenium Copyright Act
Eric Schmidt (CEO of Google discusses Intellectual Property)
Intellectual Property - intangible
Patents - 20 years exclusivity
Copyrights - original works of authorship, life of author plus 75 years
Trademarks - protects source of origin of product or service (names, logos, designs)
Service Mark - services (not goods)
Trade Secret - Protects confidential information (no filing, steps met)
Public Domain
www.copyright.gov
Desiderata = "Things Desired"